The Radio Station: Broadcast, Satellite and Internet, 8th by Michael C Keith

By Michael C Keith

The Radio Station is taken into account the traditional paintings on radio media. It continues to be a concise and candid advisor to the inner workings of radio stations and the radio in all of its a number of varieties. not just will you start know how each one activity at a radio station is healthier played, you are going to learn the way it meshes with these of the remainder of the radio station employees. when you are doubtful of your profession targets, this booklet offers an outstanding starting place in who does what, while, and why.

The Radio Station information all departments inside a radio station--be it a terrestrial, satellite tv for pc, or web operation-from the inside-out, protecting expertise to operations, and revenues to syndication. It additionally deals an summary of ways govt laws have an effect on radio stations this day and the way radio stations have tailored to new communications applied sciences. Drawing at the insights and observations of these who make their day-by-day residing by means of operating within the undefined, this variation maintains its culture of featuring the real-world viewpoint of the place radio comes from, and the place it really is heading.

The 8th version of this vintage textual content contains extended sections on electronic, satellite tv for pc, and net radio; integration of latest applied sciences; new and evolving codecs; the makes use of and purposes of podcasts and blogs; cellular multimedia units; programming for the hot radio codecs; new contributions by means of key executives; electronic studios; station clustering and consolidation; economics and information; and up to date principles and laws. the recent significant other web site positive aspects the interviews and essays with execs, a picture financial institution, extra steered studying, and an inventory of worthwhile hyperlinks to web content.

This version is loaded with new illustrations, function containers and costs from professionals, bringing all of it jointly for the reader.

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Extra resources for The Radio Station: Broadcast, Satellite and Internet, 8th Edition

Example text

The FCC requires these radio stations to cease broadcasting around sunset so as not to interfere with other AM stations. Of the 2000 daytimers in operation, nearly a third reported losses at one time or another in the 1980s. 14 Radio receiver ownership expands and spreads. 16 CHAPTER 1 S tate of the F ifth Estate money for staff. You don’t have the budget for Â�talented people. You don’t have the resources for new equipment or to even maintain the equipment you have, which is typically in disrepair.

Of its operating budget. Affiliates in turn are supported by listeners, community businesses, and grants from the CPB. Program underwriting (the equivalent of sponsorships) is a primary way that public stations meet their operating budgets. These on-air Â�announcements run approximately 15 seconds and include sponsor name and information but no direct selling or hype. They are purchased by sponsors in much the same way that spots are sold on commercial stations – from a rate card based on ratings.

Currently, in the US, there are a number of different rates and laws that apply to internet performance royalty rates. This includes the Small Webcasters Settlement that requires stations of a certain size to pay a percentage of their revenue. There is also the commercial Copyright Review Board (CRB) rate that requires internet radio stations to track performances of a particular piece. This rate escalates through next year [2009] when it is up for renewal again. The reason this is a big challenge for internet radio is that the rate is higher than for other broadcast mediums, like terrestrial and satellite broadcasts.

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